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Sledgehammer

The classic alpine sports are too boring for you? The Sledgehammer Skibike is a combination of mountain bike and ski and therefor an alternative to snowboarding and skiing.

Facts of the crowdinvesting campaign
Target investment amount:€ 42.000 to 244.800
Offered participation:14,01 % to 48,70 %
Pre-money valuation:€ 257.829
Minimal investment and denomination:€ 1.200
End of the subscription period:04.09.2019
100,00 % financed
closed status
42.000 EUR invested

About Sledgehammer

The Austrian company Sledgehammer Wintersport GmbH with its seat in Baden started operations in 2013 and focusses on design, construction and distribution of skibikes and skibobs. Since 2006, winter sports equipment has been developed in-house under the Sledgehammer brand, produced in China and sold worldwide. Sledgehammer has continued to expand its first mover advantage through continuous product development and marketing to this day.
Additional information on www.sledgehammer.at.

Products

Sledgehammer mainly builds skibikes, but also skibobs, which are in contrast to the skibike are driven with foot skis. In the near future, the company will expand into a general supplier of high-quality winter fun sports equipment. All current and future products essentially consist of an aluminium frame and two consecutive carving skis. Quickly learned, all models, just like skis or snowboards, can be moved in any type of terrain. The medium-term product strategy should make it possible to offer several different fun sports devices. The aim is to sell a franchise concept with various devices to rental partners.

Skibike – Freerider 5.2

Model 5.2 is the “classic sledgehammer skibike”. It has a strong unique selling point: the swing arm fork. Contrary to the American trend, Sledgehammer concentrated in the years before on riding the skibike in a seated position. However, since sitting riding is very close to the Skibob and limits the range of use, Sledgehammer has been forcing stand-up riding (the standing riding style) since 2016. Since then one thing has become clear: standing up you drive better, safer and above all with more style! Now this skibike is perfectly developed: The skibike can be ridden on flat and steep slopes as well as on open terrain.

Skibike – Fusion 1.0

Although Sledgehammer is very convinced of the swing fork, a Plan B had to be developed, as there is a good number of potential buyers who prefer a conventional suspension fork for optical reasons. A premium product was developed last winter. The aim was to make the barriers to entry insurmountable for the competition. What nobody did expect: it was again the best skibike ever tested.

The skibike on the road to success

“Global warming” is the buzzword of our time. This is a fact. Nevertheless, or precisely because of this, the skibike is on the road to success. Due to shorter winter seasons and increasingly expensive lift tickets, winter sports are becoming an absolute luxury and school ski weeks and ski courses are being booked less and less often. Unfortunately, the higher temperatures also provide soft slopes over longer and longer periods, which the modern carving skier avoids. Slopes where the skibike is the most fun! And, nevertheless, winter holidays are becoming more and more important, especially in Austria.

The products are aimed at a very large target group, consisting of mountain bikers, moto crossers, winter sports enthusiasts, but also not-yet-winter sports enthusiasts and a very young group. The optical appearance of the products alone arouses the interest of these people. This is followed by a rapid sense of achievement. There are hardly any competitors worldwide at the moment and not at all in Europe. The market can be penetrated even more with the significant increase in advertising measures, which to date have been too low. The maximum achievable sales potential is approx. EUR 4.8 million throughout Europe and roughly estimated EUR 12.8 million worldwide, and EUR 1.2 million in rental in the Alpine countries in Europe.

Entry into the next market phase – Time to profit!

Since the 2018/2019 season, Sledgehammer has concentrated only on direct sales and offers individual retailers the opportunity to buy skibikes. Numerous test events in the past seasons have provided valuable insights into how the skibike is accepted, understood and learnt. The result is clear: every third person who rides a skibike buys it. Therefore, the company was looking for a new sales concept to further promote direct sales.

The fact that rental is a lucrative and future-oriented business can be seen at numerous ski rental stations. Thus, this concept was also assumed for Sledgehammer as a concept of the future. On the one hand, it is a business model and, on the other hand, a marketing concept that promotes direct sales.

In the 2018/2019 season, initial experience was gained with five strategically important stations (Baden, Stuhleck, Arlberg, Hinterglemm, Hochkeil) and two mobile test stations, and the rental station concept was tested. Expressions of interest have already been received from potential partners in the rental business for the 2019/2020 season.

map of rental stations 2018/2019

During the 2018/2019 season, Sledgehammer was able to consolidate and expand its network to numerous supporters. The planned measures will extend the concept to up to 25 rental stations in Austria and Switzerland in the 2019/2020 season and make it relatively easy to scale it up in subsequent years with an increase in personnel. Through the planned sales and marketing concept, we expect that approx. 10,000 people will experience fun sports in winter.

map with potential rental stations 2019/2020

Team

Gregor Schuster
Founder and CEO

Eric Vacher
Business Development

The other team includes: a roadshow team consisting of students, who are on the road during the season in the ski resorts in Austria and Germany and carry out test events as well as the supervision of the rental stations. In addition, from the 2019/2020 season, another employee is to be hired for shipping and administrative tasks.

Financial outlook

Sledgehammer intends to increase its growth and profitability in the coming seasons. In order to finance this growth, a crowd-investing campaign is launched together with Danube Angels. When the funding limit is reached, the following target case is pursued: sale of skibikes and setup of 25 rental stations in Austria and expansion of business activities to Switzerland with a new skibike model.

forecasted revenues, costs and net profits for the next two seasons for the target case

Details of the crowd-investing campaign

Through the crowd-investing campaign, the collected amount is transferred to the company as equity capital. In return, the crowd investors receive shares in Sledgehammer Wintersport GmbH, which are held in trust by DA Treuhand GmbH. For the implementation of the growth strategy, Sledgehammer offers investors a share in the company of up to 48,70% for an investment sum of up to EUR 244.800.

current
shareholder
structure
shareholder structure
when the funding
limit is reached
Gregor Schuster66,49%34,11%
DA Treuhand GmbH
(existing investors)
33,51%17,19%
DA Treuhand GmbH
(new investors)
48,70%
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